PROFESSIONAL PROFILE

  • Highly organized, dedicated with a positive attitude
  • Special talent for assessing job needs and priorities
  • Work well under pressure; maintain a professional manner
  • Experienced in customer relations, sales and organizational activities
  • Excellent communication skills

EDUCATION

BA Degree, Business Economics, California State University Los Angeles, Minor in Business Administration, Los Angeles, California
AA Degree, Liberal Arts, Pasadena City College, Pasadena California

COMPUTER SKILLS

Forecasting/Demand Planning Software: Oracle Demand Planner, IBM's I-2 Demand Planner and Demand Analyzer, Manugistics, Crystal Reports and Business Objects, EssBase, Microstrategy's DSS. Navigation within the AS400, SQL, MRP, DRP, SAP (Some Finance and Prod. Dashboards), CIMS and OPRA environments, Salient Margin Minder, Demographic Tools (Nielsen and Spectra),Target Stores Partners and Wal-mart Retail Link.

Gained Valuable knowledge in business related software applications which include: Operating Systems: All Windows environments, all MS DOS Versions. Advanced user in: Microsoft Office Suite (Word, Excel, Power Point, Access), Word Perfect for Windows and WP for DOS 5.1, Lotus 1-2-3 for Windows, AmiPro

Familiar environments: Macintosh platform and several graphics and desktop publishing programs, PhotoShop, Corel Draw, Adobe Illustrator, PageMaker and Acrobat. Proficient in the use of the Internet and its' tools.

WORK EXPERIENCE

Business Analyst
Melissa's World Variety Produce, Inc., Vernon CA 2006 - Present

Coordinated and assisted in analysis for retail customers such as Wal-Mart supporting the business through review and close attention to the relationship of sales and the financial data. Financial reporting which include actual results (weekly, monthly, quarterly, and annually), budgets and outlooks, and comparisons of actuals to forecasts.

Provided analytic support on category management initiatives within the account team
Worked collaboratively with the financial reporting systems to continually automate reporting requirements, implemented and created new reporting systems and tools for the team.

Communicated with company executives and customer account executives on key initiatives to ensure alignment, accurate and strategic analyses, and best possible sales presentations are compiled. Proactively identify growth opportunities by category, customer, and item and communicate action plan to address each. Initiated and modified practices that improve account profitability, addressed changing business needs and maintain financial stability. In evaluating the risks against sales volume growth, frequently engaged and in face-to-face meetings pinpointing and identifying opportunities and suggesting strategies for improved current results.

Played a key role in account planning through promotional recaps, tracking and recommended actions. Monitor and update internal spreadsheets and tools for the review of current analysis as necessary. This includes ROI analysis, researching new ventures, building financial models and presenting findings. Also co-develops long range financial projections; performs sensitivity analysis around key drivers; and summarizes and presents forecasts. Assist in preparation of customer presentations for new items, profit analysis, and category/item initiatives. Complete requests for ad hoc financial reports and analyses, and when appropriate apply in Excel spreadsheets for financial reviews.

Inventory Planner
Innovage, Foothill Ranch CA JAN 2006 - MAR 2006

Provide strategic as well as operational direction for merchandise inventory forecasting, order planning, re-buying, deployment to distribution centers, store replenishment, and vendor management. Drive supply optimization to improve productivity and reduced expenses. Working with the sales team and defining, implementing forecasting strategies that minimize forecast error and maximizes sales/profits. Synchronize demand and supply signals by continuously reshaping the merchandise sales plans. Collaborate with business partners to break down functional silos through modifying existing systems/processes and establishing new processes. Reduce unproductive variances by differentiating service levels and sku assortment. Establish and implement changes that optimize product flows for all products, including cross-dock, factory direct, consignment and normal DC inventory flows. All to improving merchandised inventory productivity, creating and an engaged best-in-class inventory management organization, and improving service levels to multi-channel retail. This position reports to the VP of Operations.

Demand Planner
Disney (Buena Vista Home Entertainment), Burbank CA 2002 - 2006

Responsible for the day-to-day utilization of a full spectrum of I2 Demand & Promotional Planning tools to develop forecasts and replenishment plans to achieve company targeted service level goals for all Canadian video transactions. Provide Operations with estimated production needs at the account/title level through the Order Forecasting process. Coordinate the implementation of account resets, replenishment strategies and title or fixture changes with BVHE Sales and Supply Chain teams. Maximize account sales and inventory turns by forecasting consumer demand and developing optimal product assortments and replenishment strategies. Manage production and distribution of specific reports summarizing sales and production trends for Sr. Management. Utilize key performance indicators to identify strengths and opportunities within the forecasting process. Perform special projects / ad hoc analysis. Assist in the development of processes, reports and system enhancements to facilitate execution of responsibilities. Key account responsibilities include Wal-Mart Canada, Toys R Us Canada and Zellers.

Forecast Analyst
Nestle FoodServices, Glendale CA 1999 - 2002

Development and maintenance of the sales forecasting process through close interaction with the Marketing, Sales, and Operations groups. Develop accurate forecast projections at an item and DC level utilizing Manugistics software. Lead sales forecast consensus meetings with Marketing and Customer Sales Development (CSD) team. Generate item level forecasts for all budget processes (General Budget, Long Term Plan, and quarterly revisions). Ensure data integrity and deadline due dates are met on item forecasts submitted to supply chain at the end of each month. Key components of this activity include reconciliation of the item forecasts to the consensus aggregate, exporting forecasts from Manugistics package to Excel, and documenting assumptions. Participate in various supply chain issues such as countdown of discontinued or reformulated products; aged inventory disposition; etc.

Marketing Assistant
Nestle FoodServices, Glendale CA 1996 - 1999

Assists in the execution of strategic marketing plans aligned with company objectives. Makes recommendations based on strong understanding of the consumer, customer, category and competitive issues. Participates in a wide range of activities including consumer and trade promotions and business analysis. Coordinate daily operations of the brand. Analyze and understand customer, consumer, competition, and category thoroughly and apply knowledge to make fact-based decisions. Assist in the identification, research and evaluation of new opportunities for brand/product growth. Coordinate with cross-functional groups and external vendors. Continually analyze the effectiveness of marketing programs versus projections and make recommendations based on findings.

Bookkeeper
San Gil Building Maintenance, West Covina CA 1990 - 1997.

Assisted in establishing a structure for a growing business. Set up and maintained bookkeeping procedures for accounts receivable, payable and general ledgers, made bank deposits and reconciled monthly accounts.

Teller/Special Services
First Interstate Bank, West Covina CA 1992-1995

Performed various banking operations which diversified knowledge in customer relations. Increased sales of bank products and services and assisted in building a large customer base through exceptional sales ability, hard work and superior customer service.

Sales Associate
Turner's Outdoorsman, West Covina CA Summer 1994

Proven success and thorough knowledge in all aspects of retail sales. Maintained efficient inventory and quality control while also familiarizing with cash management, purchasing and merchandising.

Teller
First Federal Savings of San Gabriel, Industry CA 1990-1992

Developed effective strategies to increasing sales over quota of bank products and services by maintaining excellent customer and employee relations.

Radar Technician
US Army Reserves, 489th Maintenance Co., San Bernardino CA 1985-1992

Gained valuable knowledge and personal insight through the US Army experience.
Wrote extensive test reports; reported directly to the commanders in charge, applying strong analytical and written skills with the ability to communicate well with technical staff.

REFERENCES

Available upon requests




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